Welcome to the participant portal for the eCommerce 101 Coaching program!
This program has been sponsored by the WeCAN project at Queen’s University.



Important Information:

  • Group Coaching calls happen once a week (every Monday) on Zoom
  • The link to join each week’s call will be posted here every Thursday (and emailed to you directly)
  • The program begins February 8th at 10:30am EST and weekly participation is mandatory
  • BEFORE we begin, make sure to confirm your participation by clicking the button below and filling out the information


Replays of each week’s training will be hosted in the password-protected learning library accesible below. Replay videos of each training will be posted here every Tuesday at 10:30am EST unless otherwise specified.

WEEK 1: Monday, February 8, 2021 – 10:30am EST

What to sell & where to start

In our kick-off session we’ll discuss what you each plan to sell, and where you’ll start in terms of your strategy and approach. In this session we’ll also go over a bunch of the key eCommerce terms you’ll need to get familiar with in order to run a successful online business.

Your homework this week will be to fill in the business planning document that will be provided to you at the end of this session.

Office hours for private coaching this week are – Thursday: 1pm-4pm & Friday: 11am-2pm EST

WEEK 1 resources:

WEEK 2: Tuesday, February 16, 2021 – 10:30am EST

Platform or Marketplace?

Choosing the best solution for your business

In this session we’ll look at the differences between platforms and marketplaces. We’ll discuss the pro’s and con’s of each eCommerce solution, and we’ll talk about the different success strategies required to start generating revenue in general.

Office hours for private coaching this week are – Thursday & Friday: 11am-2pm EST

WEEK 2 resources:

WEEK 3: Monday, February 22, 2021 – 9:30am EST

Build it, brand it, sell it

How to get started in a week or less!

In this session we’ll discuss branding yourself, the DIY approach to website building, where you can find templates for your graphics, how to create a digital marketing plan, where to learn more about digital marketing, and how to find your audience online.

WEEK 3 resources:

WEEK 4: Monday, March 1, 2021 – 9:30am EST

Metrics & Key Performance Indicators (KPIs)

What you need to pay attention to vs. what you don’t…

In this session we’ll go over the metrics you need to pay attention to, the steps to creating a successful workflow for eCommerce, and how you can start to determine the actions that are generating the most revenue.

WEEK 4 resources:

WEEK 5: Monday, March 8, 2021 – 9:30am EST

Finding your audience & getting your first sales

In this session we’ll go over keyword and market research strategies. We’ll also look at helfpul tools (free and paid) you can use to determine where your audience spends their time online and how to make sure you get in front of them.

WEEK 5 resources:

WEEK 6: Monday, March 15, 2021 – 9:30am EST

Apps, social media & eCommerce advertising

In this session we’ll go over growth strategy. Here you’ll choose whether you need social media (and which accounts, if so), how you’ll consistently grow your audience and your sales, and the do’s / don’ts of digital advertising.

WEEK 6 resources:


I’m happy to help. Please feel free to email me at or use this handy form to reach out.

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